Focus FOBO
Mindset. Movement. Growth.
Tracing our roots back to 2015, FOBO has evolved from a postnatal fitness business into a platform for women in fitness, coaching and leadership. Today, FOBO Fitness supports women through individual coaching, while FOBO Academy develops the knowledge, qualifications and confidence needed to coach, progress and lead within the industry.
FOBO is built around capability, not limitation. We combine evidence-informed practice, practical experience and individualised support to help women become stronger, more knowledgeable and more confident — as participants, coaches and leaders. Our ambition is to create opportunities, raise standards and help more women step forward, lead well and pave the way for those who follow.
Our approach is female-focused and individual by design, integrating high-quality science with the unique needs of every woman. Through coaching and mentorship, we empower our community to master their own physiology while building sustainable, long-term strength.
FOBO Education
FOBO Education is founder-led, combining practical coaching experience, professional learning and evidence-informed practice to support women in fitness, coaching and leadership.
Founded and led by Clare Foster, FOBO brings together experience across coaching, training design, education and performance to create high-quality learning that is practical, credible and built for real-world application.
The focus is simple: develop knowledgeable, confident coaches who can support women well, lead with authority and help raise standards across the industry.
Founder
Clare Foster
Founder of FOBO, shaping the overall vision, direction and standards of the brand.
Head Coach
Clare Foster
Leading FOBO’s coaching approach across fitness, performance and individual support.
Education Lead
Clare Foster
Leading the development of FOBO Academy, professional learning and future fitness qualifications.